brew free of dieGeorge Washington was tough. And by tough, we mean tough.

(Seriously, just click on the word tough. The second one. With the italics.)

So why’s he look all sweaty and scared on the image gracing the 21st Amendment‘s Brew Free or Die IPA?

Well, rotate the can and you’ll see Honest Abe freeing himself, much to the delight of Teddy Roosevelt (Jefferson? Indifferent.), from the stone prison we Americans call Mt. Rushmore.

What’s all this Vampire-Hunting Bravado have to do with the IPA you’re swallowing? Not sure, really, but we’re guessing it means that you can’t keep a good man down, not even when he’s in his grave. Especially when that man—or woman—wants a bold beer, like the Brew Free or Die IPA, a 70-IBU, 7-ABV percenter.

Ask for one and you’ll know that you can indeed please all of the people all of the time.

%d bloggers like this: